Search Engine Tools - How to improve your rankings

Having a web presence in the form of a professional website is essential, but having a great website with no visitors is pointless! How do you get those visitors?

You need the help of Search Engines and you need some Search Engine Tools. We have created a small "To Do" list for my small business clients which provides the necessary tools to increase Search Engine rankings. Here is our quick "to do" list:

1. Create a blog, either on your website or using one of the many free blogging services available on the net. Link to your blog from your website. Link to your website from your blog using keywords.
2. Sign up for a Facebook account and create a Facebook Business Page. "Like" your new page and ask all of your Facebook friends to like your business page. Once you have more than 25 likes, get your Facebook URL.
3. Sign up for a Twitter account and begin to tweet about your website and your blog and your products/services.
4. Use Social media tools such as Hootsuite to streamline your social media posts
5. Add social networking buttons to your website. Engage your visitors and make it easy for your clients to share your content, services or products. Social Networking is your new word of mouth advertising, with the potential to reach hundreds of new clients via every social networking share.
6. Add more keyword focused content to your website. Your business website should be a CMS, if not, call us, we can help.
7. Be an active participant on forums which are relevant to your business. Become an authority for your specialty area by helping people asking for advice on forums. Don't forget to link back to your website from the forum posts.
8. Set up inward links from Authority sites. Ensure that the links coming to your website are from high quality, reputable websites.

We hope you found this list helpful. If you need assistance to set up any of these items for your website, just give us a call and we can help you to make the best use of these Search Engine Tools and improve your business website ranking.