
With over 500 million users, 1 in every 13 people on earth uses Facebook. With nearly 50% logging in every day. 50% of all 18 - 34 year olds use Facebook.
These statistics can't be ignored. If your business is not on Facebook, you are missing out on a very worthwhile and inexpensive advertising opportunity.
To set up a business Facebook page only takes a few minutes, however, we recommend you do it right the first time and spend a couple of hours filling your Facebook page with useful information and working out ways to engage potential clients via Facebook.
To make your Facebook page engaging you will need to provide your visitors with some benefit. Offer the user ideas or information. Give them an opportunity to interact with your page. Create a Poll or run a sweepstake. Take a look at the way other businesses interact with their customers on Facebook and discover new ways to engage your potential clients.
When a person who likes your page, your business page details are added to their news feed. This news feed has the potential to be shown to hundreds of people from just one click. Can your business afford to ignore Facebook any longer?