Achieving good search engine rankings requires a multi-tiered approach. Plastering your website with keywords alone will not achieve a good outcome, but there are some tricks...
- Use your title tags to the best possible advantage - Your headlines or "title tags" are an important element used by Google to understand the contents of your site. People reading your title tags will make a decision as to whether to click through to your site based upon the content of these tags also.
- Write interesting Meta Description Tags - these tags are often used as the description beneath your headline within the search results. If you make the description interesting and relevant, your chance of having the user click through will improve greatly
- Keep your keywords relevent - put yourself in the position of your potential customer. What word or phrase will they type into a search engine? Next, try Google's keyword tool which will suggest similar words and provide information regarding keyword popularity. http://www.google.com/sktool/
- Build links - both internal & external. Having other sites link into yours is critical. A link which comes into your site but is not returned will boost your ranking even further. Don't forget to maximise your internal links to increase your ranking also.
- Remove duplicate content - adding unique text on each and every page will provide search engines with unique content, which will differentiate your site from the rest.
- New content often - adding new content to your website on a regular basis will greatly boost your ranking. Consider implementing a blog or writing help articles for your customers.
For a more in depth look at SEO, take a look at this Wikepedia article on Search Engine Optimisation.
Contact us to discuss how we can SEO your web site.
